![]() Reflect on what the year has taught you about building your business and give customers a chance to feel involved in your story. Consider putting together an end-of-year event. Provide a fun evening for networking, raising flash funds for a local cause, or celebrating a holiday.Īnother option is to host a lunch or dinner event to show gratitude to your customers, clients, or supporters. Think about partnering with a local brewery or restaurant to sample their products. Tastings and trials are great no matter what industry you’re in. Think outside the box for your loyalty program and host a cooking class exclusively for your best customers. This means you know who to target your email and social media marketing to, and can receive instant feedback from customers.Īs a small business or organization that wants to have an edge over the competition, it’s important to be creative when promoting your products and services. Think about it: when people sign up for your event or give their name and email on a sign-in sheet, they are letting you know that they are interested in your product or service. Small businesses in other industries also benefit from hosting events. Examples of friend-making events include mixers, lectures, and info-sessions and giveaways. They’re about exposure and forming connections, they’re about keeping people engaged. Build customer relationships through one-on-one engagementįriend-makers don’t focus on funds. Generate sales and fundraising dollarsįundraisers are definitely the most common and include a whole host of events and activities that drive donations. When people sign up for your event or give their name and email on a sign-in sheet, you have concrete knowledge that they want to know more and that they have given their consent for you to communicate with them. Event marketing can help you to: Grow your email listĮvents are a great way to get people interested in your business.
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